I found the following article instructive and interesting on challenges for A/B testing Mobile Native Apps http://www.scribd.com/doc/113671377/Challenges-in-A-B-Testing-Mobile-Native-Apps
Here are my slides for my keynote talk Symbiotic relationships between Testing and Analytics. This was presented at the Nordic Testing Days conference in Tallinn, Estonia, in June 2013.
The material includes:
- An overview of how web and mobile analytics software ‘works’
- Calibration of the tools, our understanding and our practices
- Potential pitfalls of using Analytics
- How to apply the concepts
- Some possible assessment criteria
I hope you find it useful.
I gave the opening keynote at the annual conference of the Danish Software Testing Board, in Copenhagen on May 30th 2013. Here is a link to my slides in PDF format. Testing Social Mobile Analytics and Cloud Computing