Here are my slides for my keynote talk Symbiotic relationships between Testing and Analytics. This was presented at the Nordic Testing Days conference in Tallinn, Estonia, in June 2013.
The material includes:
- An overview of how web and mobile analytics software ‘works’
- Calibration of the tools, our understanding and our practices
- Potential pitfalls of using Analytics
- How to apply the concepts
- Some possible assessment criteria
I hope you find it useful.