PNSQC-keynote (Julian’s version 10 Oct 2011) I stepped in for Goranka Bjedov who wrote the original material. I edited her work to reflect my perspective and presented this material to 300+ participants of PNSQC 2011. Comments are welcome on the PNSQC forum at http://www.pnsqc.org/community/forum/conference/value-or-quality#p59